Much of the information is not official, but another has already been confirmed by Google from one or two years. Besides the SEO experts agree that these are the factors taken into account when discussing the domain of a website. Also the same logic says it is and must be correct.
SEO factors Google uses Considering Your Domain
1- Extension country TLD, ie, top level domain, or top level domain: Having extensions country TLD (.cn, .pt, .ca) helps the site ranking for that particular country but it limits the ability of the site's ranking globally.
2- Criminalization of Whois owner: If Google identifies a particular person as a spammer, I mean that sends advertising messages indiscriminately to people who have not applied, it makes sense to carefully examine other sites whose owner is the same person.
3- Private vs public Whois: Private Whois can give an indication that something is being hidden. Cutts told in 2006: "When I did a review of whois sites all had Service Privacy Protection whois That's relatively unusual to have configured the protection of whois is not necessarily bad, but when coexist several of these factors.. simultaneously, chances are you're dealing with a different kind of webmaster webmaster who runs a site or two. "
4 Age of the domain: In a video, Matt Cutts says that "the difference between a domain about six months old one that has one year is not significant at all." In other words, domain age is a factor used by Google, although not too relevant.
5- Exact match domain: The fact that the domain exactly matches the search term can be positive, especially in high-quality sites. If the site is of poor quality it may be adversely affected by Google. As Cutts said: "The change in the algorithm reduces exact match domains, low quality searches."
6- Domain History: A site owner volatility (via whois) can tell Google to "reset" the history of the domain, rejecting links to reach it.
7- subdomains Keywords: SEOmoz panel also confirmed (52.8%) to have keywords in sub-domains also help the ranking.
8- Presence of keywords at the highest level: Although currently this practice does not give the boost it gave in the past, having the right keywords in the domain is still a relevant signal. After all, Google emphasizes bold keywords when they are in the domain.
9. The first word of a keyword domain is: 49.3% of the panelists the study of ranking factors search engines made by SEOMoz in 2011 agreed that a domain that begins with a keyword has an advantage over sites that have keywords or that are in the middle or the end.
10- Period of validity of domain registration: A Google patent states that "value domains (legitimate) domains usually have registered their years in advance while domains goodwill (illegitimate) rarely do more than a year in advance. in this way, the expiration date of a domain in the future be used as a predictor of the legitimacy of a domain.
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